A savvy keyword researcher will put these findings into a dedicated journal or keyword manager so that the top items on Google can be saved and exported for appropriate use.
It is crucial to realize that Google Trends presents relative keyword popularity. This means that the line graph you see for any term represents the ratio of how many times that word or phrase has been searched for to the total number of searches conducted in a given place at a given time.
Google Trends will show you these keywords in order of popularity and will even give you the exact percentage increase in search volume for each keyword.
In my experience, these trends are some of the most chile mobile database important because they haven’t become competitive yet – meaning you can rank 1 on Google’s search page for a keyword before it becomes mainstream.
The only downside to building a strategy around “breakout” keywords is that they can sometimes become a fad rather than a true trend.
Unlike evergreen content, the content you build around these popular search terms may eventually become outdated.
Identify seasonal trends
Most content marketers want to plan their content calendar in advance and stay on top of updates on keyword popularity.
To this end, tracking seasonal trends through Google Trends can help you understand when to create content that may have high search volume related to specific times of the year, such as the holidays.