Digital PR is on the rise
Posted: Sun Feb 09, 2025 5:46 am
Digital PR is all about leveraging linkable assets to earn backlinks that impact your site’s organic visibility and SEO efforts and drive other benefits. The KPI for this strategy is typically the quality of the links earned and their impact on SEO performance.
Sometimes this involves telling a brand story or promoting a product. Often it involves creating data-driven studies and research pieces, presenting data as infographics, or developing tools and calculators as a way to create engaging content.
Traditional PR, on the other hand, is almost always based on the KPI of increasing brand awareness. Measuring and reporting true impact is much more difficult and often depends on promoting brand stories and product launches. It also focuses heavily on offline media, while digital PR is usually targeted at online publications.
While most digital marketers have long recognized the finland mobile database importance of implementing technical SEO and publishing high-quality content to improve organic search rankings, digital PR has only received the same attention in recent years.
Many marketers recognize the need for quality backlinks to boost their site in the SERPs but fail to build the links that digital PR is one of the best ways to achieve this.
However, digital PR is on the rise in 2021. The industry started the new year with a bang when Google’s John Mueller endorsed digital PR as a strategy.
Sometimes this involves telling a brand story or promoting a product. Often it involves creating data-driven studies and research pieces, presenting data as infographics, or developing tools and calculators as a way to create engaging content.
Traditional PR, on the other hand, is almost always based on the KPI of increasing brand awareness. Measuring and reporting true impact is much more difficult and often depends on promoting brand stories and product launches. It also focuses heavily on offline media, while digital PR is usually targeted at online publications.
While most digital marketers have long recognized the finland mobile database importance of implementing technical SEO and publishing high-quality content to improve organic search rankings, digital PR has only received the same attention in recent years.
Many marketers recognize the need for quality backlinks to boost their site in the SERPs but fail to build the links that digital PR is one of the best ways to achieve this.
However, digital PR is on the rise in 2021. The industry started the new year with a bang when Google’s John Mueller endorsed digital PR as a strategy.