After years of experience, I confidently agree that data-driven content marketing is what generates the highest quality backlinks for our clients. Here are some ideas for finding data sources that can form the foundation of your content strategy:
Leverage your own internal data to uncover trends in your industry.
Create new data by conducting surveys on topics relevant to your brand.
Once you have the data, understand what makes content worthy of high authority placement by including these three characteristics of high-quality content.
Step 2: Identify high-authority publishers with large, organic syndication networks
Build a list of dream publishers for your content.
There are four main qualifiers you should consider when paraguay mobile database evaluating whether to choose a publisher or a journalist for your outreach.
1. Topic relevance
Identify a few select writers or editors who cover specific beats related to your content.
It may seem obvious, but this key qualifier is often overlooked by PR practitioners who care more about pitch than reputation. Irrelevant pitches rank very high on journalists’ pet peeves list, and 99% of the time your email will end up in the trash.