37 effective recipes for writing marketing headlines

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What is a great headline that grabs the reader's attention?


Many people have trouble creating a good headline, but the good news is that you can learn to use attention-grabbing words to get more clicks.


Headlines are essentially promises, and if you want to grab a reader's attention, you need to promise something useful and interesting enough for them.

Consider:


• If the title doesn't grab the reader's interest, they will never look at the rest of the text.

• If you've written something great, the written content deserves a great title that convinces someone to check it out.


Every great headline should be catchy enough to make the reader want to click and read or learn more. How to effectively achieve this depends on where the headline will appear.





I'm sharing with you 6 steps you can use to write impactful headlines:


1. USE INTERESTING WORDS


Instead of using generic words, consider using more descriptive words. Use a variety of descriptive words. For example, instead of saying that your product is very good, use the word “excellent . ”


"Would you rather buy a product that is very good or excellent?"


Or, for example, instead of the word "better," use descriptive words like stronger, faster, tastier, or invincible, unstoppable...


When writing headlines, try to think differently than usual, be creative with words and phrases.

2. ASK AN INTERESTING QUESTION INSTEAD OF A TITLE


What are interesting questions?


These are the questions that get a positive answer, a solution, an idea. Whether it's a rhetorical question that describes the benefits of a product or service, or a specific problem that encourages the reader to click. These are the best headlines.

2. ENGAGE YOUR AUDIENCE


When writing a headline, keep your audience in mind.


What do they want?

What do they like?

What motivates them.

Why are they interested in your product or content?


Focusing on your target audience or persona when writing headlines helps you become more specific when writing your headline.

3. THE OFFER SHOULD BE CLEAR


You need to clearly present the benefits of your product or service. Whether it's a discount accountant email leads on a purchase or important information, the benefit you're offering should be at the forefront of every successful headline.

4. ADD WORDS THAT AVOID EMOTIONS AND WORDS THAT PROMOTE ACTION TO YOUR TITLE


We know that encouraging and persuasive words can make a big difference in your content and text, so don't forget to add them to your headlines to connect with your reader. Let them know that you understand their problems and that you can help them.

5. HAVE FUN


If you have fun writing, the reader will feel that energy. And what stands out from all the boring announcements better than a playful headline?

STRONG TITLE FOR BLOG POSTS
To write a compelling title for your blog post, you need to hook the reader, set the tone of the article , and meet expectations for the text you've written.


A 2020 study found that headlines containing 10 to 13 words can drive twice as much traffic and 1.5 times as many shares on social media than headlines with fewer than seven words.


The key is to start with a specific point of view and purpose for your post. Here are some examples of strong blog post titles:

How X, when Y...

How in [Timeframe] to X

[Compelling achievement/activity]: My biggest mistakes so you can avoid them

What can X teach you about Y...

The X you didn't know you needed

A ridiculously easy guide to X

What does X mean?

X: Everything you need to know about...

X quick ways to start working with Y today

Our best X of the year

X worst mistakes you should avoid

STRONG HEADLINES FOR GOOGLE-ADS


Great Google Ad headlines should contain enough information to grab your audience's attention. Before I give you examples, I need to point out a few things:


You can list up to 15 titles, but I recommend at least 8-10 titles.


Titles should be no longer than 30 characters, but you can change them. Google always displays at least two, sometimes three titles.


Some titles should include your target keyword , while others should highlight features, benefits, and other perks.


Here are some examples for inspiration:

Find your X

X in [Your destination location]

Visit our store

Get a quote today

[Your brand] vs. [Your competitor]

Best X of 2022

Experts trust X

Service provided within 24 hours

Funny good/good X

The easiest X

X% discount on your purchase

Free shipping

Risk-free purchase

Check how much you can save




STRONG HEADLINES FOR FACEBOOK POSTS


The character limit for organic posts on Facebook seems to be getting longer and longer. As of last year, the platform allows for over 63,000 characters per post.


In contrast, Facebook ad text should be short and concise, with an emphasis on images rather than lengthy text.


AdEspresso found that the average Facebook ad headline is five words long. This means that when writing a successful Facebook headline, you need to get to the point quickly and get to the benefit of the click.


You can write longer texts if you sell services.


Here are some examples of titles:

Successful teams use X

Check why X company uses our products

If you order now, you will receive X

A short description of your product




STRONG TITLE NAMES FOR LINKEDIN POSTS


LinkedIn allows headlines in ads up to 70 characters long. Similar to Facebook ads, your headline won’t be the first thing your audience sees on LinkedIn ads. In traditional one-word ads and Promoted Content posts, the headline appears below the brand name, below the intro text, and below the image, just above the URL.