Copy parts of your competitor’s pages – Find competitors with thoughtful, well-structured pages. Then copy some of their parts. By “parts,” I don’t mean their word choices, but their layout elements like charts, sliders, GIFs, and other ways to deliver value. Don’t steal their site; draw inspiration from it.
Portray a new persona – tailor your value proposition and target mothers instead of teens. Perhaps you misidentified your most valuable audience.
Cut the page in half – less content sometimes means more content to read in the end – because the visitor will be overwhelmed. Try to put yourself in their shoes.
Choose a position – Choose a value proposition that you are canada mobile database better suited to than your competitors. Create a variation; call out the different competitors in a genuine way. Then show visitors how that leads to better results.
Combination Micro-Injections – Combine the six micro-injections to achieve a single goal, such as reinforcing a value item or getting visitors to take a specific action.
Micro variants
Now here are the micro ideas.
Text - Title, Subtitle, Feature Heading, Feature Paragraph
Images - title image, content image, background image
CTA — CTA button design, placement, and copy
Social proof – try different company logos or different forms of proof
Forms - number of fields, field layout, and field copy
Order - the order of the page sections
Design — spacing, color, and font style
Offers – Introducing discounts
Even though micro amounts aren’t as important, I’ve included them because if you piece together enough of them, improvements can occur on a macro level.