Treat searchers and search engines the same way. Avoid "cloaking" or tricking search engine crawlers by redirecting them to another page. You should always focus your energy on solving problems for searchers and creating a great user experience from search engines to your site.
Only write high-quality, original content and avoid keyword stuffing. Never scrape, copy, or rewrite content that belongs to someone else. Google's content guidelines and our content creation toolkit may help.
Make sure any schema markup you add is accurate and doesn’t mislead users.
Never buy or sell links, and remember, it’s not just money that’s considered a black hat transaction. Offering free products in exchange for links is also prohibited. If you’re unsure whether an exchange might not be ethical under the FTC’s endorsement guidelines , see this detailed blog post on Google paid links.
Avoid setting up private blog networks just for the sake of getting israel mobile database links. Differentiate your site and content so people link to you naturally, rather than faking it until you're successful. This never ends well.
Stay up to date on webmaster guidelines so you can avoid black hat tactics banned by search engines. Here are the webmaster guidelines for Google , Yahoo , and Yandex.
Don’t make your next search “How do I get rid of a Google penalty?” If you need to question whether something is black hat, it probably is. White hat SEO tactics are a much better approach to SEO. It will pay dividends in the long run, and you can sleep at night knowing that your rankings will never drop because of a pesky penalty. So for the love of search engines, never do black hat SEO. After all, they’re the ones who keep SEO in our business.