Lead your users to Wow! moments
Posted: Thu Feb 06, 2025 6:30 am
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Think about how many bad sign-up forms you’ve given up on in order to gain access to a system.
If you do need to capture some information before the trial, keep those fields to a minimum and have that Wow! moment when the user sees some value.
One of the best ways to improve the free trial experience switzerland mobile database is to provide users with a guided experience where the product walks them through the steps. There are SaaS tools that make it easy to add this to your app. Also provide a “percent complete” graphic as a gamification-type incentive for completing all the steps. Don’t forget to provide a way to disengage from the guided experience for those who want to see the product their own way.
Different Wow! Moments Different Buyers' Moments
Think about a product like LinkedIn. It has many different types of users: recruiters, salespeople, individuals looking to get hired, etc. For each of these users, what it takes to get them to say that Wow! moment will be different. Make sure you know the Wow! moment for each key persona, and don’t forget to map out the flow of steps needed to get there.
Think about how many bad sign-up forms you’ve given up on in order to gain access to a system.
If you do need to capture some information before the trial, keep those fields to a minimum and have that Wow! moment when the user sees some value.
One of the best ways to improve the free trial experience switzerland mobile database is to provide users with a guided experience where the product walks them through the steps. There are SaaS tools that make it easy to add this to your app. Also provide a “percent complete” graphic as a gamification-type incentive for completing all the steps. Don’t forget to provide a way to disengage from the guided experience for those who want to see the product their own way.
Different Wow! Moments Different Buyers' Moments
Think about a product like LinkedIn. It has many different types of users: recruiters, salespeople, individuals looking to get hired, etc. For each of these users, what it takes to get them to say that Wow! moment will be different. Make sure you know the Wow! moment for each key persona, and don’t forget to map out the flow of steps needed to get there.