Influencer Marketing Example: Absolut

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robiulhasan
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Joined: Mon Dec 23, 2024 3:43 am

Influencer Marketing Example: Absolut

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The company sees this content strategy as the future, and indeed it won at the 2022 Content Marketing Awards. According to Colin Fleming, Salesforce’s Senior Vice President of Global Brand Marketing.

“We have this trailblazing spirit within Salesforce and we thought, why not? Why not us? We see the content consumption models through Netflix and Peloton that are being developed and if that’s the future — then we should be first to market with that kind of thing and that’s exactly what you’re seeing us do.”

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To champion a more progressive society and sus cell phone numbers list tainable planet, Absolut launched 'Planet Earth's Favorite Vodka' campaign.

This 8-month campaign leveraged long-term influencer partnerships to create an “activist army” for the brand. Influencers ranged from eco-conscious sustainability advocates to LGBTQ influencers and allies.

The campaign featured experiential events shared across Instagram and X. Highlights included a four-day immersion at the brand’s production facility in Sweden and a photoshoot recreating the Stonewall march.
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