Split test each website pop-up campaign

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Whether you have one pop-up or ten pop-ups, you should make sure to experiment with all of them. Only then will you improve the results of your campaigns.

To do this, set up two different popups targeting the same audience (i.e. new visitors or visitors buying shoes). Each website popup should be similar with one unique difference, such as a laos whatsapp number different title, text, or offer.

Change only one thing at a time, so you know what made the popup perform better than the other.

3. Choose your offers carefully
What ultimately distinguishes high-performing website popups from non-performing popups is the offer. Let’s say you display your website popup in front of a targeted audience at the right time.

If the offer doesn't spark their interest, then you're better off not having pop-ups.

This is where A/B split testing will come in handy. Experimenting with your offerings will help you identify which one delivers the best results.

The idea is to choose offers that relate to the visitor and their intent. Why are they on your site? If they are shopping, you can grab their attention with a discount code or free shipping offer.

On the other hand, if they are looking for information, you can offer them a free download of an eBook or a case study.