Dynamic remarketing
Posted: Mon Dec 23, 2024 6:03 am
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You've almost certainly noticed dynamic remarketing display ads, because they're used to show people the exact products or services they recently viewed online. You look at a pair of boots online, and the next day you see an ad for that exact pair of shoes and possibly a few similar to it in your sidebar.
dynamic remarketing
These ads can be unbelievably effective, taking users who were interested enough to view a specific product but not convert, and then nudging them with a gentle reminder of what's still waiting for them. One study found that this targeting option increased Campmor's ad results, yielding a 300% higher CTR, a 15% higher conversion rate, and a 37% decrease in CPC.
These campaigns should always be used to re-engage abandoned cart users, which can be an enormous source of profit when you successfully bring them back to your site.
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Audience Exclusions
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While you're choosing who you do want to target, you also have the option to set parameters that determine who you don't want to target, even within those niches. You can do this at the account, campaign, and group levels, choosing to exclude certain users from seeing your ad campaigns.
Examples of who you might exclude are:
- Users who have already seen your “thank you for ordering” page, meaning that they've already converted on an offer and don't need remarketing campaigns trying to get them to purchase.
- Specific locations, like zip codes or cities that are outside your delivery zones, even if all the surrounding areas are within them.
- Individual placements, such as exact websites that you don't want to advertise on, such as a site whose beliefs don't align with your brand or is even offensive to your audience.
Exclusionary targeting can be just as powerful as inclusionary targeting, because it gives you maximum control over who is-- and who isn't--seeing your ads. This keeps your placements relevant and gives you the maximum chance for success.
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Audience Combinations
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The default targeting options can be combined together to better target prospective customers. email database india Here are some handy combinations to get your started on The Google Display network:
- Target age + gender + affinity audience category
- Affinity audience + managed placements
- Custom affinity audiences - select at least five different interests, URLs, places or apps that you feel best describes your audience.
- All of the above + previous actions on your site (for example, women with 'Parent' status who have recently visited the 'Christmas gifts' section)
To read about audience combinations in more detail, read this all-encompassing guide to boosting GDN performance.
To read about audience combinations in more detail, read this all-encompassing guide to boosting GDN performance .
Got it
You've almost certainly noticed dynamic remarketing display ads, because they're used to show people the exact products or services they recently viewed online. You look at a pair of boots online, and the next day you see an ad for that exact pair of shoes and possibly a few similar to it in your sidebar.
dynamic remarketing
These ads can be unbelievably effective, taking users who were interested enough to view a specific product but not convert, and then nudging them with a gentle reminder of what's still waiting for them. One study found that this targeting option increased Campmor's ad results, yielding a 300% higher CTR, a 15% higher conversion rate, and a 37% decrease in CPC.
These campaigns should always be used to re-engage abandoned cart users, which can be an enormous source of profit when you successfully bring them back to your site.
Got it
Audience Exclusions
Got it
While you're choosing who you do want to target, you also have the option to set parameters that determine who you don't want to target, even within those niches. You can do this at the account, campaign, and group levels, choosing to exclude certain users from seeing your ad campaigns.
Examples of who you might exclude are:
- Users who have already seen your “thank you for ordering” page, meaning that they've already converted on an offer and don't need remarketing campaigns trying to get them to purchase.
- Specific locations, like zip codes or cities that are outside your delivery zones, even if all the surrounding areas are within them.
- Individual placements, such as exact websites that you don't want to advertise on, such as a site whose beliefs don't align with your brand or is even offensive to your audience.
Exclusionary targeting can be just as powerful as inclusionary targeting, because it gives you maximum control over who is-- and who isn't--seeing your ads. This keeps your placements relevant and gives you the maximum chance for success.
Got it
Audience Combinations
Got it
The default targeting options can be combined together to better target prospective customers. email database india Here are some handy combinations to get your started on The Google Display network:
- Target age + gender + affinity audience category
- Affinity audience + managed placements
- Custom affinity audiences - select at least five different interests, URLs, places or apps that you feel best describes your audience.
- All of the above + previous actions on your site (for example, women with 'Parent' status who have recently visited the 'Christmas gifts' section)
To read about audience combinations in more detail, read this all-encompassing guide to boosting GDN performance.
To read about audience combinations in more detail, read this all-encompassing guide to boosting GDN performance .
Got it