Finding the right partners and new revenue streams

[Shishirgano9]

Thanks to its benchmark positioning, Heidi.news was able to find partners and funds to develop original projects, launched before the Covid crisis.

The video show Pop Science, which uses pop culture codes to explain the basics of major scientific concepts, is funded by three Swiss foundations aimed at promoting science among young people.


Heidi.news was commissioned by the canton of Geneva gambling data brazil and the Confederation to create Geneva Solutions.news , a journalistic information platform on international Geneva, launched in August 2020.

Finally, thanks to the foundation of the Domaine de Villette, Heidi.news offers a Youth subscription at a free price , so that those under 26 can benefit from access to quality information for young people.

Far from having sunk the young start-up, the crisis has allowed Heidi.news to establish itself in the Swiss and French media landscape. The audience figures demonstrate the passage of a level of notoriety.

"It's more than a peak, it's an achievement that we can work on," concluded Paul Ackermann.

By Barbara Chazelle, scientific collaborator at the Academy of Media and Journalism (AJM) of the University of Neuchâtel. Post originally published on the EJO platform and presented as part of a partnership with Méta-Media.