Gaining notoriety = winning at the game
Posted: Mon Dec 23, 2024 5:50 am
According to the aforementioned study by Transparency Market Research on the global social gaming market, the overall value of this market is estimated to reach US$17.4 billion in 2019.
Back in 2012, according to the report and infographic launched by SocialEconomics , gamers log in at least once a day to play their favorite games, and the number of women and men who do so is equal, with the favorite games being those that have to do with hidden objects.
A brand that has an online presence in these games will gain an audience and increase traffic if it takes into account that these numbers have been increasing in recent years and do not seem to be decreasing.
With just one in-game ad, a company can detect new business opportunities.
In addition, other reports claim that social games have a larger audience than prime-time television shows in the United States, considering that these games are more accessible than paying for a television advertisement.
Increased engagement
Social media is all about engagement , so without it, what are you doing on social platforms?
Social Gaming Marketing is about getting brands to relate to these games on social networks to gain notoriety by giving incentives to continue playing until they win.
For example, there are many brands doing something called “virtual walls” , where they offer a virtual reward in the game in exchange for an interaction with the brand such as answering a survey, subscribing to the newsletter or watching a video launching a product or service.
This is very different from television or magazine ads, as the ad is not there in a static way, on the contrary, it requires a certain dynamic and the brand gains real commitment.
Being part of the experience is another advantage of using social gaming as a marketing strategy.
It is about the brand being part of the game, that is, to reach another level or perform an action, the brand adds its own elements with which the player has to interact.
Showing promotions or offers in the virtual world has been the strategy of many brands in social games, but they also take them to the real world to gain the loyalty of these audiences.
Monetize by playing
According to a report by IBM , there are several ways to monetize social games, email database canada including:
1.- Gamification
It is about the brand or company using the game on social networks as a link between its users and the products and/or services it offers.
For example, a gluten-free product company can educate its potential consumers in an educational way through a game about a gluten-free lifestyle.
2.- Collect in advance
If the same company decides to launch a game, it can charge before players use the app.
Other companies decide to leave it free and ask for money for more advanced levels.
Back in 2012, according to the report and infographic launched by SocialEconomics , gamers log in at least once a day to play their favorite games, and the number of women and men who do so is equal, with the favorite games being those that have to do with hidden objects.
A brand that has an online presence in these games will gain an audience and increase traffic if it takes into account that these numbers have been increasing in recent years and do not seem to be decreasing.
With just one in-game ad, a company can detect new business opportunities.
In addition, other reports claim that social games have a larger audience than prime-time television shows in the United States, considering that these games are more accessible than paying for a television advertisement.
Increased engagement
Social media is all about engagement , so without it, what are you doing on social platforms?
Social Gaming Marketing is about getting brands to relate to these games on social networks to gain notoriety by giving incentives to continue playing until they win.
For example, there are many brands doing something called “virtual walls” , where they offer a virtual reward in the game in exchange for an interaction with the brand such as answering a survey, subscribing to the newsletter or watching a video launching a product or service.
This is very different from television or magazine ads, as the ad is not there in a static way, on the contrary, it requires a certain dynamic and the brand gains real commitment.
Being part of the experience is another advantage of using social gaming as a marketing strategy.
It is about the brand being part of the game, that is, to reach another level or perform an action, the brand adds its own elements with which the player has to interact.
Showing promotions or offers in the virtual world has been the strategy of many brands in social games, but they also take them to the real world to gain the loyalty of these audiences.
Monetize by playing
According to a report by IBM , there are several ways to monetize social games, email database canada including:
1.- Gamification
It is about the brand or company using the game on social networks as a link between its users and the products and/or services it offers.
For example, a gluten-free product company can educate its potential consumers in an educational way through a game about a gluten-free lifestyle.
2.- Collect in advance
If the same company decides to launch a game, it can charge before players use the app.
Other companies decide to leave it free and ask for money for more advanced levels.