There are various ways to actively obtain online reviews from your customers and consumers for your company. This sometimes depends on your industry and your customers. However, one thing is common to all methods: actively and directly approaching customers and asking for an online review.
More and more people are rating things online. They not only criticize, but also praise a lot. But not every rating can be taken at face value. Customer anonymity is particularly prevalent in large and well-known online shops. Purchased or even false ratings can put the advertised product or company in a false light - whether exuberantly positive or completely negative.
What different review portals are there?
The various online rating portals and platforms are mostly geared to the industry. Leaders in the tourism and hotel industry are TripAdvisor and Booking.com , for example . TripAdvisor alone has over 570 million reviews for hotels, restaurants, attractions and leisure activities, while Booking.com relies on the hotel industry alone, with more than 145 million reviews for over 1.6 million accommodations. Other well-known hotel rating portals are Trivago and Holidaycheck . Portals such as jameda are used to rate doctors of all disciplines. On sites such as kununu, employees can rate their employers and work environment.
Google reviews are particularly important for cyprus phone number data organic search results. Google uses a combination of star and text ratings and can be used for almost all industries. Google collects online reviews for restaurants, hotels, tourist attractions, but also local businesses and service providers. Similarly, Facebook now collects online reviews for various company profiles; these include clubs, career pages and hotels, to name just a few. There is therefore a growing trend for reviews on Google and Facebook.
And finally
Online reviews have been proven to influence the purchasing behavior of customers and users and can therefore also have a positive effect on the conversion rate and sales of a company. Reviews from previous customers are a decisive factor for potential new customers and give them information about the relationships companies have with their customers and how much they value them.
For you as a company, online reviews are an important tool for building customer loyalty and acquiring new customers , and for ensuring the long-term success of your company. Especially in the regional area, reviews can be crucial for small and medium-sized companies to stand out from the competition. In addition to actively addressing customers, there are also some tools that you can use to increase the number of reviews you receive.