The basic principle of marketing automation is to take on a large part of your recurring tasks. You can automate your emails , plan campaigns, manage your social media channels, automatically synchronize your contacts in the CRM and much more.
But even these automations can miss your target group or your buyer personas if you don't personalize your content. This personalization starts with the right content that targets the buyer's journey of your potential customers and a personal approach. This makes it all the more important to first become aware of your buyer personas as your ideal target group.
By creating personalized content on your blog, emails, and social media posts that meet the individual needs and preferences of your ideal customers, you can increase conversions and turn your visitors into paying and happy customers .
Or would you like to constantly receive newsletters that ignore your individual interests and direct you to mass processing via neon signs without addressing you personally?
3. You don’t maintain your email lists
With email automation, you are not immune to spam ! Just as with the manual approach, you should strive to keep your recipient lists as clean as possible . Nothing is more dangerous for your email campaigns than permanently inactive contacts.
Providers like Gmail will sooner or later penalize such actions with the spam filter. What does that mean in plain language? People who repeatedly don't open your emails shouldn't receive any more. To protect your already qualified leads, it is advisable to do this screening manually.
4. You miss the perfect time for your leads
Qualified leads are the keyword when it comes to taiwan phone number data combining your marketing efforts with your sales goals. If you mess up here, you may lose valuable contacts.
Therefore, when scoring leads , make sure that your potential customers are only classified as qualified leads and passed on to sales when they are really ready.
What is lead scoring?
Lead scoring is a method for evaluating leads based on the completeness of the profile and the lead's response to communication with the aim of assessing sales opportunities.
At the same time, you must not miss the perfect timing for lead qualification. Otherwise, you risk losing your prospects, who you have wooed with high-quality content , to your competitors.