Definition Google Adwords Quality Factor

[shishir.seoexpert1]

The quality score is a qualitative assessment of your ads, keywords and landing pages. High quality ads usually result in lower costs and better positioning within Google search engine results.

In formulas, the whole thing looks like this:

Quality Factor (QF) x
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AdRank (of the direct competitor)

In other words: bidder A ends up ahead of bidder B in terms of ad rank and also pays less per click. And this despite the fact that bidder B offers more. The reason is bidder A's much better quality factor.

Google's influencing factors
The key question that arises is: What factors influence the quality score and how can you as a campaign manager change it to get better click prices and better ad positions?