7 Tips on How to Generate More Leads with Your Corporate Blog

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8 Tips on How to Generate More Leads with Your Corporate Blog
by Carsten Lange , on 6.10.2020



Are you generating enough leads gambling data russia through your blog? If you are generating too few leads (or none at all) through your blog posts, you may be missing the best opportunity to measurably convert organic traffic into sales-ready leads and thus measure the ROI of your online marketing. We have put together some tips to help you optimize your blog for lead generation.

1. Optimize the title of your blog article
Most of the traffic to your company blog probably comes from search engines rather than visitors browsing your website. That's why the title of each blog post should be optimized . Make your title interesting and grab attention. Ask yourself: Will the title of my blog post make someone want to read the entire article?

2. Offer multiple options for a blog subscription
Good content is the best way to convert visitors who come to your corporate blog organically into subscribers. However, if an RSS feed or email is the only way to subscribe to your blog articles, you are missing out on a lot of leads who may prefer other channels. That is why we advise you to offer as many options as possible for a blog subscription. These include:

e-mail
Facebook
LinkedIn
news aggregators such as Flipboard
RSS
Twitter
3. Offer your blog subscription clearly
Let's assume that your corporate blog already contains good content: The blog subscription is the easiest way to turn your readers into leads and then guide them through the buyer's journey until they finally become customers.

Don't think that it's enough to place a few social media icons on your blog. Instead, create a clearly visible box or call-to-action ( CTA ). This will attract attention and appeal to potential prospects.

The accompanying text should also sell well: “Don’t want to miss any of our articles in the future? Subscribe to our blog now!”

4. Include CTAs at the end of your blog articles
If you blog about topic X and you have a white paper on the same topic, then you should definitely point your readers to the possibility of downloading this additional offer with a CTA at the end of this blog post.

Write a short transition such as "Would you like to learn more about topic X? Download our free white paper on Y now." Vary this text if you are making the same offer in several blog articles so as not to bore your readers.

5. Create an excerpt of your offer as a blog article
Another tip is to publish an excerpt from a current e-book or white paper (or another more extensive content offering) as a blog article. At the end of this article, you can give the reader the opportunity to download the entire text.

Here, too, you should write a short transition to lead the reader to the relevant CTA: “This text is an excerpt from our white paper Y. You can download the full white paper free of charge by clicking on the following button.”

6. Link keywords to relevant websites
Linking keywords within your blog articles to relevant websites or landing pages is an effective way to offer your visitors additional, helpful Set up a newsletter
Email newsletters are by no means old-fashioned and are still an effective way to drive more traffic to your blog and generate more leads.

With a newsletter, you can regularly send the contacts in your database an overview of your new blog posts. Of course, your newsletter can also contain only the most important articles or be topic-related.

8. Create additional blogs
Not all of your blog subscribers or potential customers are equally interested in all of your topics or blog categories. In order to better tailor your content to the respective target groups, we recommend that you set up additional blogs (e.g. for specific services/products/B2B/B2C).

The more precisely you tailor your content to your target group or buyer persona , the higher the chance of generating new leads and developing them into customers.

Would you like to learn more about why blogging is worthwhile for companies and how you can generate leads with your blog? Our free white paper provides the answers!

Download the Mobile Whitepaper NOW

And another note:
A corporate blog not only helps to generate more leads. It also promotes the transfer of knowledge between employees and colleagues and to customers. This works not only with blog posts, but more generally with the creation of relevant content and the strengthening of your company's online presence.

Conclusion
Blog articles are perfect for generating interest in your company and attracting new leads. Try it out - ideally with our Corporate Blog Guide. It gives you helpful tips on what to consider when writing an article and how to optimize your content for both customers and search engines.