Social media platforms have

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Video has the ability to communicate complex messages directly to your audience when they consume your video content on their mobile devices. Videos are easily accessible and can be shared via email, social media, and presentations. Remember when we discussed Google putting mobile sites first in its SEO strategy? A mobile-first strategy that treats video as content. Do you really want to read a blog or white paper on your phone or tablet? No, it's a terrible experience and for some people, it's completely unrealistic. But imagine formatting the same information in a white paper and converting it into a video.


This is easy for any viewer to digest on any mom database device. New Calls to Action We briefly discussed the changes affecting social media platforms and our ability to reach our audience through organic posts. found a way to turn community on the platform into revenue through advertising. This is the way, and it’s not going away. We have to accept it and work with it in order to use social media to our benefit. While this may seem a little frustrating, the benefit of advertising on social media is the ability to build super niche audiences through the platform and deliver and test our ads to those audiences.