What is PaaS i.e. Platform as a Service - Benefits and Objectives

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Glossier. This beauty brand has built a loyal customer base by engaging with social media followers. They frequently ask for product recommendations, respond to questions, and even incorporate user-generated content into their marketing efforts. Glossier’s social listening strategy has helped them develop products that resonate with their target audience and foster a strong community among their customers.

Spotify. The popular music streaming service is known for its personalized playlists and recommendations. Using social listening to analyze user preferences and behavior, Spotify can curate playlists tailored to individual users’ tastes, leading to a more engaging and enjoyable listening experience.

Lego. The famous toy brand uses social listening to identify and engage with its passionate taiwan rcs data fan community. By monitoring online conversations, Lego can identify trends and collaborate with fans on creating new sets, as they did with the Lego Ideas platform, where fans can submit their set designs.

Ercole Palmeri 2022-10-21
Platform as a Service iaas paas saas
PaaS, meaning Platform as a Service, is one of the basic services of cloud computing.
There are many models of cloud computing services and Platform as a Service (PaaS) is one of them.
Others include Software as a Service (SaaS) and Infrastructure as a Service (IaaS). All can be used independently or as layers in a stack.
These three service models ( IaaS , SaaS and SaaS ) can be understood as standard services offered by cloud computing providers ; obviously, a cloud service provider does not necessarily have to be a SaaS provider .