How to do neuromarketing applied to Social Selling
Posted: Mon Dec 23, 2024 5:23 am
In this article I am going to give you the answer but not in a conventional way but rather relating it to Social Selling.
Shall we begin?
Neuromarketing and differentiation strategy: in search of the key to sales
As in any sector, competition is high today and the words “price” and “offer” are wreaking havoc on those companies that decided to use price as a competitive advantage (cost leadership strategy).
The differentiation strategy is, however, the most solid, sustainable and profitable for a company.
This involves a work system based on quality , commitment and efficiency , which covers all departmental levels of a company.
When there is no differentiation , the price variable becomes more valuable every day.
That is, consumers are not loyal and base their decision on price.
Does a company have a future if it systematically enters the spiral of “offer”, “best price”…?
No, it doesn't have any, because there will come a time when it will provide worse service because it will have to eliminate some of its costs to continue to provide a meager profit.
Quality, commitment and efficiency must also be transmitted through communication .
It is useless to be the best, the most expert, the one who offers the most quality if you do not know how to connect with the client , so that these values are perceived, understood and assimilated.
In the end, the transmission of these values is nothing more or less than a very powerful sales tool that will truly differentiate one company from another, one professional from another.
Emotional commitment will make your clients continue to be your clients and, best of all, they will recommend you.
95 % of our mental processes occur in our unconscious brain, in the non-rational part, and this is where the mechanisms involved in decision-making reside.
What drives human beings to make decisions is not reason but emotion.
Knowing how our brain works and what mechanisms trigger decisions is one of the bases of neuromarketing.
Without a doubt, penetrating the mind of the consumer is the dream of all of us who are dedicated to selling our services | products.
Neuromarketing specialists such as Antonio Casals Mimbrero have shown that up to 95 percent of purchases are made in less than 2.5 seconds in the subconscious.
The balance between the rational and the emotional leans in favor of emotions, s dutch cell phone number o locating the unconscious thoughts on which the purchase decision is based is the objective of neuromarketing .
Traditionally, and for a long time, we have been guided by the paradigm that we had to give our clients the maximum amount of information available in order to convince them, but advances in science and technology reveal that a large part of the decisions we make occur below the level of consciousness and then we tend to rationalize them.
Imagine this question….
What if there was a way to communicate that could make the buy button click in our customer's brain?
Shall we begin?
Neuromarketing and differentiation strategy: in search of the key to sales
As in any sector, competition is high today and the words “price” and “offer” are wreaking havoc on those companies that decided to use price as a competitive advantage (cost leadership strategy).
The differentiation strategy is, however, the most solid, sustainable and profitable for a company.
This involves a work system based on quality , commitment and efficiency , which covers all departmental levels of a company.
When there is no differentiation , the price variable becomes more valuable every day.
That is, consumers are not loyal and base their decision on price.
Does a company have a future if it systematically enters the spiral of “offer”, “best price”…?
No, it doesn't have any, because there will come a time when it will provide worse service because it will have to eliminate some of its costs to continue to provide a meager profit.
Quality, commitment and efficiency must also be transmitted through communication .
It is useless to be the best, the most expert, the one who offers the most quality if you do not know how to connect with the client , so that these values are perceived, understood and assimilated.
In the end, the transmission of these values is nothing more or less than a very powerful sales tool that will truly differentiate one company from another, one professional from another.
Emotional commitment will make your clients continue to be your clients and, best of all, they will recommend you.
95 % of our mental processes occur in our unconscious brain, in the non-rational part, and this is where the mechanisms involved in decision-making reside.
What drives human beings to make decisions is not reason but emotion.
Knowing how our brain works and what mechanisms trigger decisions is one of the bases of neuromarketing.
Without a doubt, penetrating the mind of the consumer is the dream of all of us who are dedicated to selling our services | products.
Neuromarketing specialists such as Antonio Casals Mimbrero have shown that up to 95 percent of purchases are made in less than 2.5 seconds in the subconscious.
The balance between the rational and the emotional leans in favor of emotions, s dutch cell phone number o locating the unconscious thoughts on which the purchase decision is based is the objective of neuromarketing .
Traditionally, and for a long time, we have been guided by the paradigm that we had to give our clients the maximum amount of information available in order to convince them, but advances in science and technology reveal that a large part of the decisions we make occur below the level of consciousness and then we tend to rationalize them.
Imagine this question….
What if there was a way to communicate that could make the buy button click in our customer's brain?