The message refers to the actual email content
Posted: Sun Feb 02, 2025 3:40 am
Delay
The delay defines the time interval between the trigger and the dispatch of the email message. This feature gives marketers control over the timing of their messages, ensuring customers receive emails at the most opportune moments. Delays can range from a few minutes to several days, based on the nature of the trigger and the desired customer behavior.
An online subscription service might set a week delay to send an email after a free trial signup, reminding users about upcoming subscription charges.
A car service center might set a delay of six months after a customer’s car service netherlands rcs data to send a reminder for their next due service.
Message
Sent to the customer. Depending on the automation strategy, this could be a single email or a sequence of emails. These messages should aim to engage the customer, provide valuable content, and motivate them to take the desired action.
An online bookstore might send messages after purchase, starting with an order confirmation, then shipping updates, and ending with a review request.
A local fitness studio might send emails to new members, including a welcome email, tips for their first class, and follow-up emails to book their next session.
The delay defines the time interval between the trigger and the dispatch of the email message. This feature gives marketers control over the timing of their messages, ensuring customers receive emails at the most opportune moments. Delays can range from a few minutes to several days, based on the nature of the trigger and the desired customer behavior.
An online subscription service might set a week delay to send an email after a free trial signup, reminding users about upcoming subscription charges.
A car service center might set a delay of six months after a customer’s car service netherlands rcs data to send a reminder for their next due service.
Message
Sent to the customer. Depending on the automation strategy, this could be a single email or a sequence of emails. These messages should aim to engage the customer, provide valuable content, and motivate them to take the desired action.
An online bookstore might send messages after purchase, starting with an order confirmation, then shipping updates, and ending with a review request.
A local fitness studio might send emails to new members, including a welcome email, tips for their first class, and follow-up emails to book their next session.