What the right marketing model looks like

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In order for a creative impulse to have its full thailand rcs data effect on the recipient, outstanding creativity, precision and scalability must be integrated into a solid marketing model.


In addition to brilliant creation, the following building blocks are essential for such a marketing operating model:

1. Industrialization : All work steps after the creative work must be approached as industrialized as possible. All of the highly specialized skills required for this in digital marketing, such as data-based micro-segmentation, Dynamic Creative Optimization (DCO) or Conversion Rate Optimization (CRO), are kept centrally and made available to all areas of the company. This gives all units and markets access to specialist knowledge that they would never have on their own.