There is probably no doubt about it: #SecondoAugust is causing a stir. It is not every day that someone defends themselves against media coverage by means of a full-page ad. It will be interesting to see how one side or the other is taken.
What happened? Last December, the consumer magazine Beobachter reported on allegedly illegal business practices at Swiss Home Finance. Employees are said to have forged signatures switzerland rcs data at the health insurance broker. Entrepreneur Benard Duzhmani fought back - in an unusual way. A full-page advertisement entitled "Thoughts on the Secondo August" appeared in the NZZ on Sunday and on Monday in 20 minutes ( persoenlich.com reported ).
"We see August 1st - or 'Secondo August' - as an opportunity to think about how we deal with stereotypes and prejudices against a very large part of the population in Switzerland," said Duzhmani's communications consultant David Schärer, founding partner of the advertising agency Rod Kommunikation, in a persoenlich.com interview.