Recent Data Set

Over the last few years, I have been involved in numerous referendum campaigns at national and cantonal level. Sometimes my work took place years before the actual campaign, when it was a matter of sounding out and testing arguments, messages and measures with the help of focus groups. After all, referendums always take place in a context. Analysing this context objectively and managing it in a medium-term perspective is often half the battle in referendum campaigns.

In this context, I often use the image of south africa rcs data curling: you have to work the ground so that the stone gently slides where you want it to. You can certainly spend a lot of money and effort trying to bend a result three weeks before a vote. But that is usually a sign that something went wrong in the analysis and planning phase mentioned above. Of course, you also have to keep an eye on the opposing camp and current events. The days of planning a campaign and then just running with it are definitely over.

There are three camps in Switzerland: left-green, the bourgeois center and the right-wing nationalist pole. Votes are won when two of the three poles come together to form a majority. First in parliament and then later at the ballot box.