Training: effective advertising on Facebook
Posted: Sat Feb 01, 2025 10:47 am
Examples of this type of action of 99 endings could be multiplied. However, let's ask ourselves another question. Why do prices created in this way affect us at all?
It turns out that scientists do not agree on this matter at all, but they have several hypotheses.
One of them assumes that it is a matter of orders of magnitude that we operate in the brain .
Let's compare two prices - 29.99 and the full 30 PLN. It's nice that the difference between laos rcs data them is only one penny, but looking at them we have completely different associations. 29.99 automatically triggers the thought pattern "twenty-something zlotys". In turn, 30 PLN immediately falls into the pattern "thirty-something zlotys". So despite such small differences we operate on a completely different order of magnitude and as a result we allow ourselves to be tempted by the theoretically lower price.
The second hypothesis assumes that it is about automatic associations of this type of endings - 99, 95, 96 and similar with sales, price reductions , promotions and generally speaking opportunities. So, seeing such a price, we automatically set ourselves to buy more, because such an opportunity may not happen to us again for a long time.
It turns out that scientists do not agree on this matter at all, but they have several hypotheses.
One of them assumes that it is a matter of orders of magnitude that we operate in the brain .
Let's compare two prices - 29.99 and the full 30 PLN. It's nice that the difference between laos rcs data them is only one penny, but looking at them we have completely different associations. 29.99 automatically triggers the thought pattern "twenty-something zlotys". In turn, 30 PLN immediately falls into the pattern "thirty-something zlotys". So despite such small differences we operate on a completely different order of magnitude and as a result we allow ourselves to be tempted by the theoretically lower price.
The second hypothesis assumes that it is about automatic associations of this type of endings - 99, 95, 96 and similar with sales, price reductions , promotions and generally speaking opportunities. So, seeing such a price, we automatically set ourselves to buy more, because such an opportunity may not happen to us again for a long time.