The pandemic-related contact restrictions have led to a change in the way we communicate, especially in the business environment. Where previously you might have met with customers for a business lunch, personal and more binding contacts are not possible for the time being. Nevertheless, personal contact and a certain emotional closeness are essential in order to remain in the customer's memory.
So how can you create closeness despite distance? Pure advertising and sales emails tend to be counterproductive. The goal should be a consistent user experience that puts the customer at the center and ultimately ensures a positive and long customer journey.
The prerequisite for this is to understand the customer and know their needs. This can only be achieved by honestly and empathetically supporting the customer with products and services that offer them real added value.
What does that mean exactly?
Send emails that you would be happy to receive yourself.
As the saying goes, “the bait has to appeal to the fish, not the angler.” So get to know your target audience and see what they “like,” even if it doesn’t match your own preferences.
Formulate clear expectations in your mailings and fulfill them.
Make sure your mailing texts have a positive attitude and ghana phone number data respond with friendliness, clarity and attention to detail.
Respond to your customers as quickly as possible and if it takes a little longer, give feedback. The customer will usually understand this.
More security in your mailbox with BIMI
Mobile phone view with brand logos in the inboxThe pandemic has also had an impact on many people's email inboxes. Email sending has increased significantly in 2020. Unfortunately, this has also led to an increase in spam and phishing. The increasing establishment of the BIMI standard alongside the usual encryption methods comes at just the right time. BIMI offers the recipient the clear advantage of being able to immediately determine whether an email actually comes from the supposed sender, as the brand logo ends up in the inbox with every authorized email. If this does not happen, the recipient can assume that it is a phishing email.
BIMI (Brand Indicators for Message Identification) is an initiative by major email clients to increase security. BIMI is based on the three existing email authentication standards SPF, DKIM and DMARC. If you want to use BIMI, you must have already implemented these standards.
BIMI not only ensures security, but also has two positive side effects: The brand logo in the inbox has an additional advertising effect, especially at the moment, as not many companies are using BIMI. BIMI also has a positive effect on your reputation, as providers classify you as a trustworthy sender by using the standard.
If you want to learn more about how to best protect yourself against spam and phishing, take a look at our white paper “Anti-spam measures – so that your mailings arrive” .