Using trigger emails for a successful customer journey
Posted: Sat Feb 01, 2025 10:29 am
Reach customers automatically and personally
How to use trigger emails for the customer journey
Everyone knows this situation: When browsing in an online shop, something quickly ends up in the shopping cart, but then it is not ordered. The customer may have found the product cheaper elsewhere or may not need it so urgently. As a shop owner, you don't want to give up so quickly and so a newsletter lands in the inbox shortly afterwards with the products you didn't buy and similar recommendations. A discount code is also included to increase the incentive: these are exactly what trigger emails are.
Trigger emails are generally understood to be event-related mailings. These do not have a fixed dispatch time, but are triggered by a specific event and offer appropriate content. The aim is to cameroon phone number data encourage the recipient to take action and achieve the highest possible response rate.
Trigger emails are therefore a good addition to normal newsletters, which tend to be more general. Trigger emails score particularly well with their high level of topicality and personal relevance. They are therefore closer to the customer. This makes trigger emails a good way to accompany the customer along the customer journey. This makes it possible to build a long-term relationship and strengthen customer loyalty.
Professional marketing automation tools such as AGNITAS EMM support you in implementing trigger campaigns that are as individual as possible.
This speaks for trigger emails
The combination of automation and personal communication is a fundamental argument in favor of trigger emails. Large companies in particular lack personal customer contact. The processes are tailored to the customer and their needs, but the personal touch is retained throughout the customer journey. On the other hand, the burden on the company's own employees hardly increases, even if the customer base continues to grow.
Since notifications are always directly related to an event, they are more relevant than normal newsletters. This means that trigger emails also achieve higher opening and click rates.
There are many different areas of application for trigger emails. Industry- and company-specific processes can also be mapped using event-related emails.
How to use trigger emails for the customer journey
Everyone knows this situation: When browsing in an online shop, something quickly ends up in the shopping cart, but then it is not ordered. The customer may have found the product cheaper elsewhere or may not need it so urgently. As a shop owner, you don't want to give up so quickly and so a newsletter lands in the inbox shortly afterwards with the products you didn't buy and similar recommendations. A discount code is also included to increase the incentive: these are exactly what trigger emails are.
Trigger emails are generally understood to be event-related mailings. These do not have a fixed dispatch time, but are triggered by a specific event and offer appropriate content. The aim is to cameroon phone number data encourage the recipient to take action and achieve the highest possible response rate.
Trigger emails are therefore a good addition to normal newsletters, which tend to be more general. Trigger emails score particularly well with their high level of topicality and personal relevance. They are therefore closer to the customer. This makes trigger emails a good way to accompany the customer along the customer journey. This makes it possible to build a long-term relationship and strengthen customer loyalty.
Professional marketing automation tools such as AGNITAS EMM support you in implementing trigger campaigns that are as individual as possible.
This speaks for trigger emails
The combination of automation and personal communication is a fundamental argument in favor of trigger emails. Large companies in particular lack personal customer contact. The processes are tailored to the customer and their needs, but the personal touch is retained throughout the customer journey. On the other hand, the burden on the company's own employees hardly increases, even if the customer base continues to grow.
Since notifications are always directly related to an event, they are more relevant than normal newsletters. This means that trigger emails also achieve higher opening and click rates.
There are many different areas of application for trigger emails. Industry- and company-specific processes can also be mapped using event-related emails.