Social Proof in Marketing

[sumaiyakhatun25]

It's good that there are reference generators (only here could something like that have been created). Paradox: template-created texts will be nicer and more personal than words written especially for you.

What are your experiences with references? Or maybe you just don't feel like devoting a few minutes to paying tribute to someone else's work?



You know the saying, “If you’re among crows, start cawing like them”? Probably yes. That’s just iran rcs data how we are. We tend to adopt behaviors and views that are characteristic of the majority. Especially in a situation when we’re lost and don’t quite know what to do. We believe that others have had such dilemmas and made the right choice.

It is also possible that we are lazy. We do not want to analyze the situation ourselves, we want someone to help us make a decision. If such a person is sufficiently sure of themselves, then what reasons do we have to think that they have chosen badly? We assume that there is none and we submit to someone else's opinion.

Social proof – because that’s what we’re talking about here – is one of Roberto Cialdini’s six principles of influence (I’ll be blogging about the others soon). It’s very often used in marketing. You’ve probably seen it in action or even fallen for its charm.

This may come as news to you, but there are establishments and restaurants where, at certain times, some of the staff get out of their work clothes and sit at tables, pretending to be customers. Weird? Not at all.