The issue of vaccination is not political

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The job market in Switzerland is tight. This makes it easier to recruit employees who want to feel secure in the workplace.

And what about brands that are not participating in the campaign – like Migros or McDonald's Switzerland ?

It is important that a brand takes a nigeria rcs data position . , but politicized. The vaccination recommendation is deeply human, it protects everyone and everyone benefits. A brand that wants to please everyone ends up pleasing no one. Brands like Nespresso and McDonald's, which are part of the campaign in Germany but not in Switzerland, are more likely to confuse people, because the virus is equally threatening everywhere.

The more brands join in, the less justified the fear of a brand boycott becomes. The number of new customers who feel addressed by the call for vaccination will be higher than those who ignore their brand because of it. This is simply due to the higher percentage of people who have been vaccinated.