Have a Short and Easy to Use Checkout Process

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And now you are ready to go through the checklist and begin reducing your cart abandonment rate.



Objective – Increase Ability
In the age of immediacy and technology, consumers expect things to happen and results to be obtained quickly and easily. Therefore, having to put time and effort in completing a transaction is a nuisance to many consumers and often a reason to quit mid-process. Indeed, Statista shows that approximately 9% of shoppers abandon their carts because of a long or confusing checkout process, while 22% of shoppers do because they were required to create a new user account (elongating the process and giving out personal details). Baymard further emphasizes this issue, citing that 1 of 4 shoppers abandons their cart in the last quarter of the checkout process due to a long or complicated process.
cell phone number leads ver a fast, smooth checkout process, as Baymard found, the average, large e-tailers can increase their conversion rate by 35.26% solely by improving their checkout design. Moreover, most sites can reduce the number of their form elements by 20-60%, meaning there is room for improvement.

So how can you improve? Let’s view the following checklist.

To prevent a long checkout: