Find questions your target audience asks (and answer them)

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Your potential customers probably have thousands of questions about your product and your industry. By identifying the most popular of these questions—and then writing helpful answers—you can create a steady stream of relevant people visiting your website.

Start by thinking up a few “seed” keywords: core topics that relate very strongly to your product.

For a company like Ramp, that might be “business credit cards”. In our Keywords Explorer tool, you can use AI to help with this brainstorming process:

suggest subtopics
Hit “search”, and you’ll be able to see the estimated number of searches each keyword gets¹, and an estimate of how difficult it will be to successfully rank for the topic² (along with a bunch of extra data points):

20 keywords
You can expand your list of topics using the Matching terms, Related veterinary email list terms, and Search suggestions reports to show hundreds of related keywords:

search suggestions
If your website is relatively new, you’ll struggle to rank for high-competition keywords. It’s better to start by targeting low-difficulty keywords and gradually working towards more competitive ones as you earn more backlinks and generate more organic traffic.

You can find these keywords in Ahrefs by filtering to show keywords with a low difficulty (say, up to 30):

KD
Further reading

How to Do Keyword Research for SEO
5. Create integration pages and competitor comparison pages
Most startups are competing against established companies. Creating pages that draw direct comparison between your product and these competitors can be a great SEO strategy, allowing you to capture existing demand for products like yours, instead of trying to create demand from scratch.

Here’s a list of Podia’s competitor comparison pages. Their comparison with Stan Store generates an estimated 3,444 organic visits to their website each month:

Path
These pages are worth creating even if you don’t have feature parity with your competitors. It’s an opportunity to explain your differences, the thought process behind your product decisions, and begin the long-term process of positioning yourself as a meaningful competitor to the industry giants.

If your product is part of a bigger software ecosystem—if you’re a Shopify app, or you integrate with Google Looker Studio—you can also build landing pages for each of your integration partners. These allow you to capture a small-portion of the existing demand for the big, popular products you integrate with.

Here’s Ahrefs data for the keyword google looker studio connectors: low difficulty, a hundred searches per month, and highly relevant for products that integrate with Looker:

google data studio connectors
6. Get creative
When you’re starting SEO, the fastest, most direct route to revenue is to take inspiration from the tried-and-tested topics that already make money for your competitors. But in the long term, there’s a real benefit to doing things that other companies haven’t tried yet.

SEO is a creative process. With a bit of research, you can probably find significant alpha for yourself: topics your competitors haven’t covered, pain points that no one solves, integrations in high demand, or even burgeoning keywords that are about to become very popular.

The perennial startup advice applies here too: talk to your customers. Learn about their problems and questions, brainstorm new topics to cover, and use a tool like Ahrefs to help vet whether those ideas are worth your time.