How do you know when a company is mature enough to undertake an internationalization process?

Irfanabdulla1111 · Post by **Irfanabdulla1111** » Mon Dec 23, 2024 5:04 am

In a global world, opportunities can exist in multiple geographic areas.

With that idea clear, if you have a defined strategy, it is about prospecting which markets and what type of companies can best complement your business.

But, in reality, we prefer to talk about a glocal company or a distributed company and we are a company that develops its business in several markets, mainly in Spain, Mexico, Colombia, France, Australia and Chile.

How do you work on your online presence as the company's CEO and why do you think it's important?
There are around 700 people working in the company and each one of us is an ambassador for the brand .

In fact, we have launched a marketing campaign called #discoveringIkusi in which, through more than 30 testimonial videos from professionals, we are showing our brand positioning, making visible how we support our clients in their digital transformation, but also that we apply the theory and that we are transforming ourselves, incorporating new profiles, methodologies, taking on new challenges...

These videos show that in the company we coexist with different cultures, time zone dubai whatsapp number list s, profiles, races, languages…

The image we project no longer depends exclusively on the messages issued by the marketing and communications department.

These are shaped and evolved in blog or social media conversations…

The company's own professionals, partners, clients... join in on communication tasks through our LinkedIn or Twitter profiles... and together, we create the company's digital identity .

As CEO, I contribute to this identity by sharing the message that the brand wants to convey to all its stakeholders in articles and interviews for our blogs and through social networks.