Apple walks the fine line between consistency and progress
Posted: Sat Feb 01, 2025 9:38 am
When Apple was founded in 1976, today's technology giant was known for products other than the iPhone and MacBook. In 1997, the company even had to fight for its survival, having lost $56 million in a single quarter. Today, Apple earns more than $60 billion a quarter and is known worldwide.
Even then, the company was seen as visionary and innovative. But it was precisely this courage to try something new that initially put the company in a difficult position, as many of its products were not well received at first. One of these failures was the 7 kg Mac Portable for $6,500 in 1989. Despite the numerous setbacks, the company persisted in implementing new ideas and ultimately brought about enormous change.
In 1997, Apple co-founder Steve Jobs, who had left kazakhstan whatsapp data the company twelve years earlier, returned. The visionary played a key role in getting Apple back on the right track, and years of groundbreaking success followed. All of the new, innovative products that came onto the market after that year were met with a great deal of positive feedback. Ultimately, the product that made Apple the first publicly traded US company valued at $1 trillion was created: the iPhone.
The company managed to stick to its original goal of bringing emerging technologies to the masses and combine this with a willingness to evolve and embrace change.
How you can benefit from this example
The example of Apple shows how important it can be for your success to stay true to your company's vision and stick to your goals. At the same time, however, you should also show a willingness to change; after all, change management means going through a change. Even smaller companies should focus on holding on to the most important elements of their company vision, but at the same time adapting them so that the company remains relevant and competitive. This is the linchpin of successful change management. Changes within the company vision can look different. This could be, for example, a partnership with another company or an expansion into a new region.
Even then, the company was seen as visionary and innovative. But it was precisely this courage to try something new that initially put the company in a difficult position, as many of its products were not well received at first. One of these failures was the 7 kg Mac Portable for $6,500 in 1989. Despite the numerous setbacks, the company persisted in implementing new ideas and ultimately brought about enormous change.
In 1997, Apple co-founder Steve Jobs, who had left kazakhstan whatsapp data the company twelve years earlier, returned. The visionary played a key role in getting Apple back on the right track, and years of groundbreaking success followed. All of the new, innovative products that came onto the market after that year were met with a great deal of positive feedback. Ultimately, the product that made Apple the first publicly traded US company valued at $1 trillion was created: the iPhone.
The company managed to stick to its original goal of bringing emerging technologies to the masses and combine this with a willingness to evolve and embrace change.
How you can benefit from this example
The example of Apple shows how important it can be for your success to stay true to your company's vision and stick to your goals. At the same time, however, you should also show a willingness to change; after all, change management means going through a change. Even smaller companies should focus on holding on to the most important elements of their company vision, but at the same time adapting them so that the company remains relevant and competitive. This is the linchpin of successful change management. Changes within the company vision can look different. This could be, for example, a partnership with another company or an expansion into a new region.