Your first company can be born in the classroom

[ishanijerin1]

Created in 2016, Like Clube is the first e-commerce platform in Brazil dedicated exclusively to the subscription market. Before becoming a reality, the project was born from an academic discipline called: Integrated Business Plan (PIN). In it, students have the opportunity to exercise their inventiveness based on what they have learned so far about Entrepreneurship and Business Management. Practical exercises are so valued throughout the studies that some projects end up going beyond the perspective of an MBA project to gain market share.

In this interview, Leonardo Menegucci talks about his company, its challenges and achievements so far, and also about the importance of MMurad/FGV in his career. Previously as a australia school email database student and now as a manager who puts his entrepreneurial vocation into practice through a business with innovative ambitions within the market, our interviewee shows why it is always worth investing in quality knowledge.

MMurad/FGV: When and how did the idea of ​​creating Like Clube come about?

Today, Like Clube is a subscription marketplace, that is, an e-commerce site that brings together several companies that sell products and services on a recurring basis.
However, although we opened the company with this sophisticated and innovative business model, the initial idea, conceived in 2015, was much more amateurish: as I couldn't decide which segment would be best to open a subscription club, I decided to create three companies and sell their subscriptions on the same website, respecting the distinction of each company's visual identities and products. It was then that I saw the potential that a space that brought together customers from several companies who were used to buying through this consumption method would have.

MMurad/FGV: How did the Integrated Business Plan discipline, part of your postgraduate course at MMurad/FGV, help you transform your project into something that went beyond the academic frontier?

The course in question provided me with intellectual development, the opportunity to be guided by a professional in the field and the privilege of having the contribution of friends who developed the company's Business Plan together with me. Without them, it is possible that Like Clube would still be on paper.