Email 1 – one hour after cart abandonment

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The conversion rate of the first email:

– Sent after one hour = 20.3%

– Sent after 24 hours = 12.2%

The longer you wait past an hour after abandon cell phone number in philippines ment, the less fresh and relevant the experience on the site becomes and so the lower the conversion rate becomes.

Email 2 – 24 hours after cart abandonment
The conversion rate of the second email:

– Sent after 24 hours = 17.7%

– Sent after 48+ hours = 7.7%

It is important to note that shoppers tend to shop at the same time of the day.

For this reason, it is optimal to send the second (and third) cart abandonment email at the same time of the day as when the cart abandonment occurred. This way, the customer receives the email when he is likely to be shopping online or be in a ‘shopping mood’.