The manager and employees involved in project sales require special skills. The manager must be not only an administrator, but also a salesperson and a psychologist. Along with this, he/she must have sufficient project competencies, employee management skills, creative thinking, combined with a pragmatic approach and stress resistance.
Whether a contract will be concluded or not depends on the seller's understanding of the client's tasks, development opportunities, and individual characteristics. The main difficulty: when conducting project sales, the subject of the transaction is intangible. This could be a program for automating business processes, online courses, company branding, an architectural project, etc. It is very important that the seller and the client develop a common vision of the final result of the cooperation.
Managers involved in project south korea email list sales often make a fairly simple mistake. They focus on the advantages of the product and the company, without paying due attention to the needs of the buyer. If the client needs a comprehensive territorial development plan, and the seller puts the success of his company and the professionalism of the employees at the center of the discussion, it will be difficult to ensure that the end result fully meets the customer's expectations.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Benefits of Project Sales
Project sales provide benefits to both sellers and customers. These benefits include:
Flexibility and individual approach . The project sales process is maximally adjusted to the needs of a specific partner, which creates a unique customer experience when concluding a deal, increasing customer satisfaction.
Comprehensive solution of problems. The process of project sales involves many employees of different specialties, which allows not only to sell a product or service, but also to provide the necessary training, consultations, and take into account all the smallest details.
Establishing a long-term partnership. It is determined not only by the complexity and long-term nature of the sales process, but also by the provision of after-sales service and technical support. This contributes to both the formation of trusting relationships and an increase in the likelihood of repeat sales.
Increased competitiveness . Individualization of a product/project makes it possible to create a completely unique offer that stands out from the standard goods/services of competitors.
Improving the quality of risk management . Project sales involve careful planning and quality control of each stage of the transaction. This allows for all possible errors and risks to be anticipated.