The best online sales platforms 2023

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Digital transformation has changed consumer behavior, and consumers now tend to purchase a variety of products online. However, to enable and facilitate this experience, stores need good sales platforms, and that is what today's article is about.

E -commerce in Brazil has grown a lot over the years. According to data from Nuvemshop, small and medium-sized companies grew 33% in January 2023, earning a total of R$237.5 million.

Therefore, we have gathered here some options for both those who sell products and services, as well as for those who sell information products.

Check it out!

what is a sales platform?;
what are the main sales platforms for e-commerce;
what are the main sales platforms for info products;
What is the best sales platform?
What is a sales platform?
To answer this question, we first need to understand what an online digital platform is. It is a technology that is currently present in the lives of most people. Whether it is ordering a driver via an app, making an online purchase or simply chatting with someone via an app, all of these actions are possible through a digital platform.

To put it in context, an online digital platform is a business benin whatsapp data model based on technology and, since we are talking online, through the internet. The goal of these platforms is to optimize our daily lives, with valuable interactions for those involved. In other words, when ordering an Uber, for example, the expectation is that the digital platform adds value for you (the consumer) as well as for the driver (the service provider).

Digital platforms are part of the entire digital transformation, after all, it is through them that we can more easily carry out various daily tasks that, until recently, required slower interaction via telephone or even door-to-door.

There are several types of online digital platforms, from services such as digital marketing and social media management, to hiring service providers in a variety of sectors. In this article, you will find the main digital platforms for online sales. Check them out:

What are the main sales platforms for e-commerce?
See below which sales platforms are ideal for e-commerce, enabling the sale of a wide range of products and services.

Moovin
Moovin has been in the digital market for over 14 years and is a SaaS developed to offer a variety of solutions to e-commerces. The focus of this platform is to offer an omnichannel experience, both for B2C and B2B companies.

With the multichannel system, Moovin integrates inventory and product lists in both physical and digital stores, a solution for companies that work with separate inventories for e-commerce and physical stores. In addition, companies with longer sales cycles can count on the telesales system to assist customers.

Magento – Adobe Commerce
In 2017, Magento Inc, considered the largest e-commerce platform at the time, was acquired by Adobe. As a result, Magento products were integrated into Adobe Experience Cloud, but continued to be known as Magento.

Now, Adobe has changed its communication: “Magento is now Adobe Commerce”. Starting with version 2.4.4, the latest update of Magento/Adobe Commerce, all versions will have this nomenclature.

The big advantage of Adobe Commerce is access to the services offered by the company in the Experience Cloud, which include:

Adobe Sensei: Adobe Commerce is one of the pioneers in the use of AI and machine learning for e-commerce. With this technology, online stores are able to recommend products using their own algorithm, in addition to a complete data analysis and much more relevant search results;
Adobe Stock: image bank to help traders;
Adobe Assets: asset manager that facilitates the connection between products.
Adobe continues to use the Magento name for the most basic version of the product, called “Magento Open Source.” It offers all the important features for creating an online store from scratch, however, it does not integrate with other Adobe systems.

WooCommerce
WooCommerce is an open-source, customizable platform built on WordPress. WooCommerce’s goal is to democratize e-commerce, which is why its core platform is free.

In this way, WooCommerce allows you to sell – according to them – anything, anywhere.

If you already have a WordPress website, adding the WooCommerce plugin will allow you to set it up to act as an online store in no time. Additionally, WooCommerce integrates with a variety of platforms and is fully customizable.

Create your online store for free right now! Click here to learn more about the platform.

VTex
In contrast, VTex is an online commerce platform aimed at large companies that has e-commerce, marketplace and OMS (Order Management System).

VTex offers solutions for different types of market segments, in addition to having two special products to serve the fashion and supermarket markets. Like Adobe, VTex invests in AI and machine learning to optimize the user experience.

What sets this platform apart is its integrated order management system, something that many e-commerce platforms do not offer and merchants need to integrate other solutions to complement their experience.

Shopify
Shopify is one of the most popular sales platforms among sellers. It allows you to create an online store from scratch in a very simple and intuitive way, and even allows you to migrate your website from another platform.

With Shopify’s infrastructure, selling online through e-commerce or social media becomes much easier. The company offers its own payment option, as well as having integrated tools that allow you to create ads for Google Shopping.

YouTube recently announced its partnership with Shopify to offer a feature that allows consumers to shop without leaving the social network! If your brand already has an active YouTube channel, this could be a great option to start your online business.

What are the main sales platforms for information products?
Infoproducts require slightly different sales platforms than those for consumer goods (physical products). After all, these are informative materials — usually courses — that require a tool through which the buyer can access the content after purchase, to be able to watch the classes, for example.

Therefore, see below what are the main options for those who want to sell an information product.