8. Optimize Your Blog Posts for Google

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8. Optimize Your Blog Posts for Google Search Ranking (On-Page SEO)
The first core tenant of smart on-page SEO is that you need to thoughtfully use the keywords (search terms) that your readers would use when searching for your content. This helps new readers know that they’re in the right place and it also helps search engines to rank your content for those search terms.

This is not about “keyword stuffing” – an outdated SEO co to za numer nl that involves putting lots of keywords repeatedly into your content. That makes your posts or pages hard for people to read and won’t help you rank well in search engines.

Instead, you want to do keyword research, then write natural-sounding content that reads well to both readers and search engines. Just be sure to read up on my guide to thinking about how you should use keyword tools—are keyword tools accurate and reliable?

For a deep dive on writing content for both robots and humans, check out my friend Maddy Osman’s fantastic book and be sure to compare my top picks for the best free keyword research tools.

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To rank higher on Google with your content, you’ll want to strategically use keywords in:

The SEO title of your blog post: This is the title that appears in Google’s search results. It doesn’t have to be the same as the title on the page of your post—you can set a different SEO title using a plugin like Yoast SEO. (Obviously, you won’t want to make it too different, or that could confuse readers.)
The meta description for your blog post: Again, you can add this using Yoast SEO.
Subheadings within your post: And where it reads naturally, in the text throughout your post. Remember, don’t force keywords into your post. You want to make it clear and helpful for readers, not just for search engines.