Best practices for creating high-converting contact forms
Posted: Mon Dec 23, 2024 4:47 am
To design forms that drive engagement and conversion, it’s critical to follow best practices. Below is a rundown of website form do’s and don’ts to guide you in creating forms that encourage completion and improve user experience.
1. Prioritize mobile responsiveness
Optimize for touch : Make sure form fields and buttons are large enough to be easily tapped on mobile devices.
Test on multiple devices : Preview and test your laos last names forms on iOS and Android devices to ensure consistent performance.
Use autofill : Enable autofill features so users can quickly complete contact information without having to type repeatedly.
Don't do
Don't assume it looks the same Avoid using desktop-only layouts, as they can look cluttered or unusable on mobile devices.
Don't force zoom : Make sure users don't have to zoom to tap fields or buttons - this can frustrate mobile users.
Don't ignore vertical scrolling : If your form is long, use accordion fields or paginated steps to avoid overwhelming mobile users with endless scrolling.
2. Use clear and compelling CTAs
Be action-oriented : Use practical phrases like “Send a message,” “Get started,” or “Contact us now” to encourage users to take action.
Make it visible : Use contrasting colors for the CTA button so that it stands out on the page and grabs the user's attention.
Provide reassurance : Add text below the CTA, such as “We’ll get back to you within 24 hours,” to manage expectations.
Don’t use generic words : Avoid phrases like “Submit” or “Click here,” which are of no interest.
Don't overwhelm with too many buttons : Limit the number of CTA buttons on the form to avoid users feeling confused or indecisive.
Don't make it too small : Make sure the CTA button is large enough to tap on both desktop and mobile devices.
1. Prioritize mobile responsiveness
Optimize for touch : Make sure form fields and buttons are large enough to be easily tapped on mobile devices.
Test on multiple devices : Preview and test your laos last names forms on iOS and Android devices to ensure consistent performance.
Use autofill : Enable autofill features so users can quickly complete contact information without having to type repeatedly.
Don't do
Don't assume it looks the same Avoid using desktop-only layouts, as they can look cluttered or unusable on mobile devices.
Don't force zoom : Make sure users don't have to zoom to tap fields or buttons - this can frustrate mobile users.
Don't ignore vertical scrolling : If your form is long, use accordion fields or paginated steps to avoid overwhelming mobile users with endless scrolling.
2. Use clear and compelling CTAs
Be action-oriented : Use practical phrases like “Send a message,” “Get started,” or “Contact us now” to encourage users to take action.
Make it visible : Use contrasting colors for the CTA button so that it stands out on the page and grabs the user's attention.
Provide reassurance : Add text below the CTA, such as “We’ll get back to you within 24 hours,” to manage expectations.
Don’t use generic words : Avoid phrases like “Submit” or “Click here,” which are of no interest.
Don't overwhelm with too many buttons : Limit the number of CTA buttons on the form to avoid users feeling confused or indecisive.
Don't make it too small : Make sure the CTA button is large enough to tap on both desktop and mobile devices.