Why is it not profitable for companies to buy likes?

[Irfanabdulla1111]

Purchasing hearts is as easy as contacting a seller and boom, your latest post has over 5,000 or however many you've requested.

Too good to be true, right?

Not all brands have resorted to this strategy and it has been a smart decision, since buying likes on Instagram is not at all profitable.

As I have already mentioned, IG has become a real business opportunity for many companies with its quality advertising (good segmentation), so the temptation to buy in order to compete with brands that offer the same products and services has turned out to be a huge temptation.

The big NO to this practice lies in the fact that artificially “inflating” your number of “likes”, instead of bringing you benefits, can affect your engagement with your audience.

As a result, you can lose time and money, as well as damage your business' reputation on the platform and throughout the online world.

Buying likes on Instagram can be a real self-sabotage, since the platform's robots can tell that they are fake.

If, for example, your brand is a makeup brand and you use the hashtag #naturalmakeup and your post competes with others that have the same hashtag, you could even be part of the posts that are in “Explore,” which are found in the magnifying glass icon on the social network.

However, if bots notice that your likes are not part of this niche, your popularity could go down.

Furthermore, users are not stupid.

They might notice that you are buying because you don't have enough feedback from real followers to back up that your posts are of real quality.

And while having a huge number of followers on your posts may make you think that real users will be tempted to join and follow your account, this could have negative consequences in future organic campaigns, and even in paid ones, for different reasons:

Instagram will penalize you
If the social network finds out that you have resorted to purchasing, it wil dubai phone number list l automatically delete your posts, and if you continue to do so, they could even ban your account and block your username.

If the latter happens, you will not be allowed to create another account for your brand.

In even more severe cases, it could restrict your IP address so that you can't even log into the platform.

Fake likes don't mean more sales
People won't buy more of your products or acquire more of your services because you have more likes, as paid engagement doesn't translate into real business.

The big difference is that your real followers, the ones who can give you real votes, are also the ones who can make a purchase in your e-commerce, whereas the bots you have paid for will not be able to do so.