Marketing and Sales Alignment: How to Optimize Lead Handover

[shishir.seoexpert1]

Marketing and Sales Alignment: How to Optimize Lead HandoverThe numbers from HubSpot's State of Inbound study speak for themselves every year. The 2017 version of this benchmark report gambling data south korea already showed that 81% of companies that described the relationship between their marketing and sales as closely coordinated were convinced that their marketing strategy was effective. In contrast, only 27% of companies whose marketing and sales are not yet coordinated felt this way. And these numbers have continued to rise. Bad luck for the late bloomers? - No. There are simple steps to optimize cooperation and lead handover between marketing and sales.

Strengthening the company through SMARKETING
The close cooperation between marketing and sales, smarketing, was part of the inbound evolution. It quickly became apparent that the inbound strategy had to be implemented equally by marketing and sales in order to be successful.