The balancing act becomes more demanding

[roseline371277]

Roger Federer always opens my heart when I see him. At press conferences he impresses with his incredibly likeable, gallant manner. In tennis – and there are countless best-of collections – his powerful but at the same time elegant one-handed backhand is enchanting.

Nevertheless, I say "actually". in the ointment america rcs data with King Roger - and that is of course linked to my perspective as a brand strategist.

From a sponsorship and testimonial perspective, you could almost call him a unicorn: he has smashed records and is one of the greatest tennis players of all time. In addition - and this was also clear from the countless tributes this weekend - he is the perfect person to be liked, who knows better than most other athletes how to package his ambition and ambition in nice gestures and messages. And all of this is always multilingual - a man of world stature.

He has no rough edges - apart from the dreaded one-handed backhand. No scandals, no missteps. Never anything. The nation's first ambassador. Ideal for sponsors who think safety is important. They lined up for him. And while he didn't accept all of the big sponsorship deals, he did accept a lot of them. Too many for some. The biggest criticism was and is the immense extent of his sponsorship commitments. In addition to the typical sports deals and luxury commitments such as Rolex, he also took on pasta, chocolate and coffee machines, banks and telecommunications.