Use Google Analytics

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The cart abandonment rate is calculated with the formula: added to cart/(added to cart+made conversions). It represents the percentage of customers who abandoned cart items out of all the customers who added items to their carts.

For example, if 100 people added items to their carts but only 25 of them converted, the cart abandonment rate is: 100/(100+25)=0.8=80%. Therefore, 80% of customers who added items to their carts have abandoned them.

You can also use Google Analytics, which uses the same formula. You will need to define your goal (conversions), success and Funnel URLs (Funnel being the process for conversion). Once this is done, you can view the figures on your Funnel Visualization page.

This page shows you the overall conversion rate (of which the cart abandonment rate is complementary to). It also shows you the breakdown of proceeding customers per page, which reveals a cell phone lists for sale t what stage most customers abandon. This can help you discover the abandonment location and cause to be able to combat it.

3. Use heat mapping
Heat mapping visually represents shoppers’ activity and interaction with pages, which reveals how they behave and where they abandon. The discovery of users’ activity can help you solve issues and improve usability, process and conversions.

Most companies use mouse-tracking as it is found to be very accurate. It is on average 90 pixels of difference between the shoppers’ eye gaze and mouse location.

You can use heat maps on the cart and checkout pages to discover customers’ eye gaze, clicks and scrolling habits. This will uncover issues such as: