These 5 factors determine the ranking of your Google Ads

[shishir.seoexpert1]

Ad Rank: 5 Factors Determine the Ranking of Google Ads Ads



These 5 factors determine the ranking of your Google Ads

Every time a user searches for something on gambling data india Google or visits a website with ads, the Google Ads system determines which ads are delivered and which are not. This happens as part of a super-fast ad auction in which the so-called ad rank is determined. But what determines this rank or rating? Read what the ad rank of your Google Ads is all about.

The right keywords are essential, but not enough
When you set up a Google Ads campaign, you first determine keywords, i.e. words, groups of words or sentences that should match as closely as possible the search query of your target customers. You then assign these keywords to your respective ads.

Successful ads perfectly utilize Google's structure to optimize the user experience when searching. Google helps with this through numerous automation offers.

Ad titles and text lines should always focus on the user benefits and be convincing and individual. The more ad titles and text lines you have, the more combinations you can combine. This means that Google Ads are more likely to be delivered to current search queries from potential customers. This increases your ad performance.

Here is an overview of the ad extensions offered by Google.

#1 Sitelink Ad Extensions
created to link to other relevant pages on your website.
At least 4 active sitelink extensions are required to be selectable by Google.

Sitelinks can be set up with or without text lines. Up to 25 creations are possible. Dynamic sitelinks are displayed more quickly, but need to be relevant to the ad topic.

Example of Sitelink Ad Extensions

Source: Google Ads Help

You can find detailed information in this article: Google Ads Assets: Important information about sitelinks

#2 Image Ad Extensions
ideal for the visual presentation of products and services.
Is the sight of your work an eye-catcher ? - Then use pictures.

Google recommends > at least three different, memorable images that are relevant to your keywords, ads, and landing pages. Also provide square and landscape images that focus on the most important content.