There are various options available for targeting the target group, which are more or less useful depending on the product and campaign goal:
Geographical – Useful if, for example, you want to advertise offers for an offline shop and limit yourself to a specific catchment area.
Demographic characteristics (age, gender, life events, education, etc.) – If you have already collected demographic data via Analytics, for example, it may make sense to limit the targeting of ads to the age group with the highest sales.
Interests (based on user interest lists, activities, likes) – This is a particularly good option for campaigns that are intended to have a wide reach and are more of a branding goal.
Behavior (devices, travel, seasonal) – For example, you can target bahrain phone number data iPhone users if an app is only available for these devices.
Connections (to the fan page, events, posts) – Here, already committed users can be reached or excluded – for example, it makes no sense to address fans of the page with a like campaign.
When it comes to targeting, you should avoid nesting the different options too deeply, as otherwise the range will be too limited. It is better to test the individual targeting options individually in order to then be able to determine in a targeted manner where the performance was particularly good or bad.
The most exciting type of targeting, in my opinion, is custom audiences. These can be created from three sources:
Customer list with email addresses, phone numbers, etc. – this option is legally problematic , since customers must have explicitly agreed to the use of the data for Facebook remarketing in advance
App activity – people who have performed a specific action through an app or in games
Website visitors – creating lists of users who have visited/not visited certain pages
This way, you can not only target specific users again with suitable offers and content, but also create lookalike audiences that include users who display similar surfing behavior to the custom target group. For example, targeting users who are similar to buyers is a promising option. This option is also particularly well suited for campaigns to generate page likes - here you can get started straight away without the remarketing pixel on the website and target users who are similar to your existing fans.