The Impact of the Semantic Web on Online Marketing
Posted: Thu Jan 30, 2025 6:47 am
The result is that context-free advertising and communication are increasingly less likely to penetrate the consciousness of the potential target group.
In addition to the context-related delivery of messages and information, it is even more important to create relationships within thematic environments and to set anchors in the minds of potential customers. The brand plays a special role in this. It also opens the "attention window" for subsequent information and messages. More on this in my article Why digital brand building is so important in Web 3.0 .
In the past, the relevance of a brand was primarily thailand phone number data determined by the number of contacts or reach achieved through a few channels. Nowadays, the relevance of a brand is determined more and more by the quantity (popularity) and, above all, the quality of the relationships with all market participants. Due to the amount of information, relevance in the form of relationships is becoming increasingly important.
The result is that key figures such as the CPM (cost per thousand contacts) are finally a thing of the past.
Instead of focusing on reach, one should focus on establishing relationships with other relevant institutions. The reference to the following information filters plays an important role in purchasing decisions:
information filtering purchasing decisions
Google also tries to take many of these relationships into account in its ranking algorithm in order to evaluate the relevance of a brand to certain topics. Read more about this in the article The digital brand/authority: importance for SEO & online marketing and key figures .
In addition to the context-related delivery of messages and information, it is even more important to create relationships within thematic environments and to set anchors in the minds of potential customers. The brand plays a special role in this. It also opens the "attention window" for subsequent information and messages. More on this in my article Why digital brand building is so important in Web 3.0 .
In the past, the relevance of a brand was primarily thailand phone number data determined by the number of contacts or reach achieved through a few channels. Nowadays, the relevance of a brand is determined more and more by the quantity (popularity) and, above all, the quality of the relationships with all market participants. Due to the amount of information, relevance in the form of relationships is becoming increasingly important.
The result is that key figures such as the CPM (cost per thousand contacts) are finally a thing of the past.
Instead of focusing on reach, one should focus on establishing relationships with other relevant institutions. The reference to the following information filters plays an important role in purchasing decisions:
information filtering purchasing decisions
Google also tries to take many of these relationships into account in its ranking algorithm in order to evaluate the relevance of a brand to certain topics. Read more about this in the article The digital brand/authority: importance for SEO & online marketing and key figures .