6 tips to get your store’s Christmas preparations right!
Posted: Thu Jan 30, 2025 6:11 am
For entrepreneurs, Christmas preparations mark the beginning of the most important holiday of the year. To avoid getting bogged down in last-minute work, you need to plan your actions now.
For MEIs, this is even more important, since many of these people work alone and need to take care of all these steps. Therefore, we have prepared some tips so that you can implement your strategies gradually, without all the rush of December . Enjoy reading!
1. Analyze previous periods
You should analyze data from the same period last year to see patterns. What were the best-selling products ? What was the predominant australia number dataset among the people who bought them? What was the average sales value?
With this information in hand, it will be much easier to prepare for this year . A good idea is to use the product that was the best-seller in the previous period and start your Christmas promotions with it. This way, you can see if the acceptance will be the same this year.
If you don't have data from last Christmas or your store is still very new, you can also analyze the best-selling products throughout the life of the business. For example, make posts on Instagram asking why people like the best-selling products so much.
Based on the answers, you can boost your strategies for this year. If you have an e-commerce business, Google Analytics is an accessible tool for any professional, especially since it is free. With it, you can monitor website visits, the region where people are accessing them, and peak posting times, for example. You can find several tutorials on YouTube to help you master the tool.
2. Plan your purchases
Since your preparation starts earlier, you will have the opportunity to negotiate better prices and conditions with suppliers . After all, if you leave everything to the last minute, you run the risk of your partners having few units in stock or demanding higher prices to meet demand.
Furthermore, placing your order in advance is a good way to avoid having to deal with last-minute delays, which can generate an avalanche of customers outraged by the delay in delivery.
Therefore, plan your purchases, always considering the time frame for them to arrive and to organize your stock. You also need to keep in mind that this is not an easy task: you need to catalog the quantities of goods and still find a suitable place for them to stay, without spoiling.
3. Take care of the stock
Just as you have to worry about supply, you also need to take care of your own stock. Imagine the embarrassment of spending months promoting a certain product and then having it disappear from the shelves, with no prospect of being replenished?
This is the kind of blunder that can damage your business’ reputation. Your company could become known as “that store that promises a lot and then doesn’t have the product.” So, only advertise what you actually have for sale!
One way to efficiently control inventory is to rely on an integrated management system, also known as ERP, which stands for Enterprise Resource Planning. It not only centralizes product information, but also has specific sales modules so you can control your transactions and profits.
4. Think about promotions
We can say that Christmas is a time when people are forced to buy. Yes, forced: after all, no one wants to leave their family without at least some souvenir on one of the most celebrated dates of the year.
As a result, these people will be bombarded with stimuli from all directions. On the internet, on television, on the street… everywhere, they will be able to find Christmas gift options. This makes it harder for any company to stand out, as the competition will be even fiercer.
For MEIs, this is even more important, since many of these people work alone and need to take care of all these steps. Therefore, we have prepared some tips so that you can implement your strategies gradually, without all the rush of December . Enjoy reading!
1. Analyze previous periods
You should analyze data from the same period last year to see patterns. What were the best-selling products ? What was the predominant australia number dataset among the people who bought them? What was the average sales value?
With this information in hand, it will be much easier to prepare for this year . A good idea is to use the product that was the best-seller in the previous period and start your Christmas promotions with it. This way, you can see if the acceptance will be the same this year.
If you don't have data from last Christmas or your store is still very new, you can also analyze the best-selling products throughout the life of the business. For example, make posts on Instagram asking why people like the best-selling products so much.
Based on the answers, you can boost your strategies for this year. If you have an e-commerce business, Google Analytics is an accessible tool for any professional, especially since it is free. With it, you can monitor website visits, the region where people are accessing them, and peak posting times, for example. You can find several tutorials on YouTube to help you master the tool.
2. Plan your purchases
Since your preparation starts earlier, you will have the opportunity to negotiate better prices and conditions with suppliers . After all, if you leave everything to the last minute, you run the risk of your partners having few units in stock or demanding higher prices to meet demand.
Furthermore, placing your order in advance is a good way to avoid having to deal with last-minute delays, which can generate an avalanche of customers outraged by the delay in delivery.
Therefore, plan your purchases, always considering the time frame for them to arrive and to organize your stock. You also need to keep in mind that this is not an easy task: you need to catalog the quantities of goods and still find a suitable place for them to stay, without spoiling.
3. Take care of the stock
Just as you have to worry about supply, you also need to take care of your own stock. Imagine the embarrassment of spending months promoting a certain product and then having it disappear from the shelves, with no prospect of being replenished?
This is the kind of blunder that can damage your business’ reputation. Your company could become known as “that store that promises a lot and then doesn’t have the product.” So, only advertise what you actually have for sale!
One way to efficiently control inventory is to rely on an integrated management system, also known as ERP, which stands for Enterprise Resource Planning. It not only centralizes product information, but also has specific sales modules so you can control your transactions and profits.
4. Think about promotions
We can say that Christmas is a time when people are forced to buy. Yes, forced: after all, no one wants to leave their family without at least some souvenir on one of the most celebrated dates of the year.
As a result, these people will be bombarded with stimuli from all directions. On the internet, on television, on the street… everywhere, they will be able to find Christmas gift options. This makes it harder for any company to stand out, as the competition will be even fiercer.