How your business can use social media to attract new customers
Posted: Thu Jan 30, 2025 5:33 am
Do you know how to use social media to attract new customers? Nowadays, social media is increasingly present in people's daily lives and is of enormous importance to the digital market.
Brazil is the country that uses social networks the most in Latin America: until mid-2016, the country had 93.2 million active users, that is, those who access a social network at least once a month.
Social networks basically consist of digital structures in which groups of people maintain some type of connection.
In other words, they are made up of slovenia number dataset or companies and, connected by different types of relationships, the pages are used to share common interests, objectives, values and business.
One of the characteristics of social networks is that there are no hierarchies in them.
In other words, contact is made with all users at the same level. In their entirety, users are on the same level.
It is therefore understood that if you know how to use your company's social networks to attract new customers, it is already a big step towards boosting your business, after all, you will reach a large part of the consumer market via the web.
But to do this, first of all, you must know which social networks are most used today and how they work.
Continue reading this article and learn how to increase your customer base even more!
We have prepared some topics for you to learn how to use social media to your advantage:
Facebook: the largest social network
Understand why investing in YouTube is a growing trend
Discover the positive aspects of Instagram
Google+: the growing trend in the digital market
Learn the first steps on social media
Always be aware of what is happening to be able to generate positive results
Learn how to post on social media
Listening to your customer is essential
Find out the 3 main reasons to use social media
Social media presence: reach your potential customers and don't lose out to the competition
Facebook: the largest social network
How your business can use social media to attract new customers
Created in 2004, Facebook has become the largest social network in the world. In Brazil, it is the most accessed social network by Internet users!
It was the first social network to surpass 1 billion registered accounts and, by the first half of 2016, around 1.59 billion monthly active users were registered.
Brazil has approximately 99 billion active people, that is, 8 out of every 10 Brazilians who access the Internet have a Facebook account.
Facebook improves and strengthens communication between companies and their customers.
Furthermore, it is a great way for brands to present their proposals, inform their advantages, explore all their creative potential to win over the most demanding customers and, above all, test their ability to deal with complaints.
Understand why investing in YouTube is a growing trend
How your business can use social media to attract new customers
The second most accessed social network in the world and the 4th in Brazil, until the second half of 2016, is YouTube.
It is responsible for enabling users to upload and share videos in digital format.
However, if we do not count messaging apps, such as WhatsApp, for example, YouTube can be considered the second most accessed social network in the country, with an average of 21% of the population active daily.
Founded in 2005, YouTube was voted creation of the year by the North American magazine, Time.
The choice of YouTube has also grown among companies and is currently the 3rd most used by them (42.4%), according to Content Trends 2016.
After all, it is a social network that is expanding rapidly, both for its versatility, interaction and impact, and for being audiovisual.
Through YouTube, it is possible to carry out various actions. The only prerequisite is to analyze and decide on the company's true strategy.
Many brands already use the channel to promote commercials produced for Television, on the other hand, others use it in a more differentiated way: they launch promotions, contests, educational videos, encourage popular participation and so on.
.
In other words, YouTube is a great strategy for those who want to use social media to attract new customers.
Learn How to Manage Your Business
Discover the positive aspects of Instagram
In Brazil, after YouTube, the 5th most accessed social network in the digital environment is Instagram.
Its function is to enable the sharing of videos and photos online.
Launched in 2010, the network quickly reached 100 million active users, offering great reach and dynamic contact.
Brazilians, for example, are already responsible for 6.55% of the network's total traffic.
In 2012, the platform was acquired by Facebook for the sum of 1 billion dollars: in cash and in company shares.
In other words, Instagram is a social network seen with great expectations of growth.
With a simple model that caters to both beginners and more experienced users, it already has more than 300 million active users daily, which is why brands are paying attention to this growing trend.
This is because this was the social network that grew the most in terms of adoption by companies, becoming the second most preferred by brands in Brazil.
It is therefore possible to understand that Instagram is now fundamental in any good marketing strategy focused on attracting new customers and seeking engagement from your audience.
Brazil is the country that uses social networks the most in Latin America: until mid-2016, the country had 93.2 million active users, that is, those who access a social network at least once a month.
Social networks basically consist of digital structures in which groups of people maintain some type of connection.
In other words, they are made up of slovenia number dataset or companies and, connected by different types of relationships, the pages are used to share common interests, objectives, values and business.
One of the characteristics of social networks is that there are no hierarchies in them.
In other words, contact is made with all users at the same level. In their entirety, users are on the same level.
It is therefore understood that if you know how to use your company's social networks to attract new customers, it is already a big step towards boosting your business, after all, you will reach a large part of the consumer market via the web.
But to do this, first of all, you must know which social networks are most used today and how they work.
Continue reading this article and learn how to increase your customer base even more!
We have prepared some topics for you to learn how to use social media to your advantage:
Facebook: the largest social network
Understand why investing in YouTube is a growing trend
Discover the positive aspects of Instagram
Google+: the growing trend in the digital market
Learn the first steps on social media
Always be aware of what is happening to be able to generate positive results
Learn how to post on social media
Listening to your customer is essential
Find out the 3 main reasons to use social media
Social media presence: reach your potential customers and don't lose out to the competition
Facebook: the largest social network
How your business can use social media to attract new customers
Created in 2004, Facebook has become the largest social network in the world. In Brazil, it is the most accessed social network by Internet users!
It was the first social network to surpass 1 billion registered accounts and, by the first half of 2016, around 1.59 billion monthly active users were registered.
Brazil has approximately 99 billion active people, that is, 8 out of every 10 Brazilians who access the Internet have a Facebook account.
Facebook improves and strengthens communication between companies and their customers.
Furthermore, it is a great way for brands to present their proposals, inform their advantages, explore all their creative potential to win over the most demanding customers and, above all, test their ability to deal with complaints.
Understand why investing in YouTube is a growing trend
How your business can use social media to attract new customers
The second most accessed social network in the world and the 4th in Brazil, until the second half of 2016, is YouTube.
It is responsible for enabling users to upload and share videos in digital format.
However, if we do not count messaging apps, such as WhatsApp, for example, YouTube can be considered the second most accessed social network in the country, with an average of 21% of the population active daily.
Founded in 2005, YouTube was voted creation of the year by the North American magazine, Time.
The choice of YouTube has also grown among companies and is currently the 3rd most used by them (42.4%), according to Content Trends 2016.
After all, it is a social network that is expanding rapidly, both for its versatility, interaction and impact, and for being audiovisual.
Through YouTube, it is possible to carry out various actions. The only prerequisite is to analyze and decide on the company's true strategy.
Many brands already use the channel to promote commercials produced for Television, on the other hand, others use it in a more differentiated way: they launch promotions, contests, educational videos, encourage popular participation and so on.
.
In other words, YouTube is a great strategy for those who want to use social media to attract new customers.
Learn How to Manage Your Business
Discover the positive aspects of Instagram
In Brazil, after YouTube, the 5th most accessed social network in the digital environment is Instagram.
Its function is to enable the sharing of videos and photos online.
Launched in 2010, the network quickly reached 100 million active users, offering great reach and dynamic contact.
Brazilians, for example, are already responsible for 6.55% of the network's total traffic.
In 2012, the platform was acquired by Facebook for the sum of 1 billion dollars: in cash and in company shares.
In other words, Instagram is a social network seen with great expectations of growth.
With a simple model that caters to both beginners and more experienced users, it already has more than 300 million active users daily, which is why brands are paying attention to this growing trend.
This is because this was the social network that grew the most in terms of adoption by companies, becoming the second most preferred by brands in Brazil.
It is therefore possible to understand that Instagram is now fundamental in any good marketing strategy focused on attracting new customers and seeking engagement from your audience.