Setting operational objectives and KPIs
Posted: Thu Jan 30, 2025 5:18 am
The direction of your owned media will change significantly depending on your final goal, so it is very important to set operational objectives when creating your hong kong cell phone number list owned media. For example, make sure you clarify your goals before creating it, such as whether you are doing it for your company's branding or to acquire potential customers and encourage them to visit.
Next, set KPIs (Key Performance Indicators) to achieve your goals. KPIs are indices that evaluate the degree to which you have achieved your goals, and by setting specific KPI values as targets, you can make the actions you take to achieve them more concrete.
Setting personas, keywords and content
The target who is assumed to actually use a product or service is called a "persona." In order to create content with high search needs on owned media, it is essential to set an accurate persona. Also, if the persona is not set accurately, the content will have a weak message and no content, and you will not be able to attract customers efficiently.
Once you have accurately defined your persona, select keywords that are close to the persona's concerns and needs and include them in your content. When selecting keywords, be sure to carefully consider the user's search intent.
Once you have selected your keywords, the last step is to set the content. You can accurately understand user needs by actually searching for the selected keywords and referring to the content that appears at the top of the search results. As a result, accurately understanding needs, creating content that is useful to users, and incorporating it into your owned media is important for attracting customers.
Site construction and content creation
In order to provide useful information as an owned media, it is essential to build a website. Websites can be built using a CMS or a dedicated website creation service. Building a website makes it easy to update articles, but changing the design of the website requires knowledge of HTML and CSS.
And since most of the traffic to owned media comes from search engines, it is also important to create content while thoroughly implementing SEO measures to get a high ranking from Google. For example, SEO measures such as including keywords that are highly relevant to the content in articles and structuring the site to link related content are also effective in attracting customers.
Three points to efficiently attract customers through owned media
Owned media is a highly effective medium for attracting customers, and if used well, it can produce great results in attracting customers. Let's introduce three points and examples of how to efficiently attract customers using owned media.
Next, set KPIs (Key Performance Indicators) to achieve your goals. KPIs are indices that evaluate the degree to which you have achieved your goals, and by setting specific KPI values as targets, you can make the actions you take to achieve them more concrete.
Setting personas, keywords and content
The target who is assumed to actually use a product or service is called a "persona." In order to create content with high search needs on owned media, it is essential to set an accurate persona. Also, if the persona is not set accurately, the content will have a weak message and no content, and you will not be able to attract customers efficiently.
Once you have accurately defined your persona, select keywords that are close to the persona's concerns and needs and include them in your content. When selecting keywords, be sure to carefully consider the user's search intent.
Once you have selected your keywords, the last step is to set the content. You can accurately understand user needs by actually searching for the selected keywords and referring to the content that appears at the top of the search results. As a result, accurately understanding needs, creating content that is useful to users, and incorporating it into your owned media is important for attracting customers.
Site construction and content creation
In order to provide useful information as an owned media, it is essential to build a website. Websites can be built using a CMS or a dedicated website creation service. Building a website makes it easy to update articles, but changing the design of the website requires knowledge of HTML and CSS.
And since most of the traffic to owned media comes from search engines, it is also important to create content while thoroughly implementing SEO measures to get a high ranking from Google. For example, SEO measures such as including keywords that are highly relevant to the content in articles and structuring the site to link related content are also effective in attracting customers.
Three points to efficiently attract customers through owned media
Owned media is a highly effective medium for attracting customers, and if used well, it can produce great results in attracting customers. Let's introduce three points and examples of how to efficiently attract customers using owned media.