Have you ever heard of "ARPA" ? "ARPA" is a KPI indicator used in businesses with monthly billing models, and using it efficiently can lead to increased revenue and sales for your company. In this article, we will explain the definition and calculation method of ARPA, as well as "ARPU" and "ARPPU", which are austria cell phone number list indicators similar to ARPA.
Table of Contents [Hide]
1. What is ARPA?
2. Difference between ARPU and ARPPU
3. Calculation method of ARPA, ARPU, and ARPPU
4. How to Maximize Sales Using ARPA
5. ARPA-based metrics
6. Use ARPA to maximize your sales!
7. Summary
What is ARPA?
ARPA is currently used as a KPI for many companies, but few people know the details or meaning of it. From here, we will explain in detail what ARPA means.
ARPA is an indicator that shows the average revenue per account, and is recognized as an abbreviation of "Average Revenue per Account
." This indicator is an essential indicator for services such as subscription-based businesses, mainly SaaS and web-related businesses. In addition to these businesses, it is also a highly effective indicator that is used by communication businesses such as mobile phone carriers.
Currently, it is widely used as an indicator to efficiently measure business performance by companies involved in game-related businesses, including smartphone games.
Why ARPA is attracting attention
Recently, various indicators that can measure sales are being used, but ARPA is attracting particular attention. In recent years,
there has been an increase in the number of cases where software is provided in a BtoB cloud environment using multiple devices such as smartphones and tablets. And since it has become difficult to evaluate using ARPU, which is a method of calculating sales based on devices, the use of ARPA is increasing.
ARPA is an indicator that can accurately grasp the average sales per account, so it is attracting attention as a highly efficient KPI for SaaS companies.
This is the first thing you should read if you become a BtoB marketing manager.
If you become a new B2B marketing manager
In recent years, BtoB marketing has been attracting attention due to the rapid advancement of digitalization and remote work .
On the other hand, methods have become more diverse due to technological advances, and
many new BtoB marketers
don't know where to start.
In this article, we will learn the basics of important KPI indicators in the BtoB and SaaS industries, and
then learn about specific marketing measures.
This document explains what new BtoB marketers
should do, from points to check to designing the priorities of measures.
Difference between ARPU and ARPPU
Indicators with a similar nuance to ARPA include ARPU and ARPPU, but few people understand the detailed meaning, differences, methods, etc. From here, we will explain in detail the meaning of ARPU and ARPPU and clarify the difference with ARPA.