Owned media is an effective way to attract customers, replacing web advertising, etc. From here, we will introduce three cases where owned media was actually used to successfully attract customers.
The "Nichii Nursing usa cell phone number list Site" is the owned media of Nichii Gakkan Co., Ltd., which is a company that provides comprehensive elderly support services based on the philosophy of medical care, nursing care, and education. The owned media site contains a lot of information using photos and videos, and a lot of information that is suitable for the needs of users who require nursing care.
Cybozu Style
Cybozu Style is an owned media that delivers a wide range of topics, including lifestyles in companies and organizations, in the form of interviews and columns. Cybozu Style is not a media that focuses on sales, but aims to empathize with people, and can be said to be an owned media that can build a friendly relationship between companies and users.
LIG
LIG Inc. has succeeded in differentiating itself from competitors by producing and operating its own owned media. Even in the currently highly competitive web production industry, LIG has effectively utilized its owned media, increasing its fan base and successfully differentiating itself from competitors.
LIG's content covers a wide range of topics, from in-depth technical information on web production to employee working styles, and is structured to keep viewers interested.
Acquire customers by attracting them through your owned media!
Customer attraction is essential for increasing a company's sales, and how to attract customers efficiently is also an important point. Make full use of owned media, which is a customer attraction method explained in detail in this article, and use it to the maximum extent to gain many friendly customers.